Bio Summary

Sam Gilbert is an advisor at StateUp, where he advises on growth strategy based on his experience as an entrepreneur and researcher working at the intersection of politics and technology.

An expert in data-driven marketing, Sam was Employee No.1 and Chief Marketing Officer at Bought By Many, the multi-award winning fintech ranked No. 13 in The Sunday Times TechTrack100.  Previously, he was Head of Strategy and Development at Experian, and Head of Consumer Finance at Santander. He holds an MPhil with distinction in International Relations and Politics from the University of Cambridge, and a BA with first class honours in Modern History and English from the University of Oxford. He is an affiliated researcher at the Bennett Institute for Public Policy, where his research interests include the political legitimacy of big tech companies (particularly Meta) and social science research methods innovation using Google search data. His book Good Data: An Optimist’s Guide to Our Digital Future was published in 2021.

See what Sam has been working on

Is public-purpose technology the new fintech?

In a recent post on The New PPT, the ideas forum for public-purpose technology, Sam Gilbert discusses parallels between the trajectories of public-purpose tech and fintech.

Policy brief on crypto, web3, and the metaverse

StateUp Advisor Sam Gilbert published a policy brief on crypto, web3, and the metaverse through The Bennett Institute for Public Policy at the University of Cambridge.


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